Our Marketing Strategy
Aim:
Assist Education Providers promoting their institute base on the cultures.
Tailor our service to produce a “best fit” approach to your particular need.
Focus promotion activities among potential international students.

Multi-dimensional marketing
Promotion on

1.   Newspapers
2.    Magazines /Student guide booklet
3.  Seasonal student club magazine
4.   E-newsletters 
5.  Website (DO English/Chinese version, www.do360.com)
6.   Radio stations  
7.   In-house /campus seminar within DO offices or Universities in China.
8.    Education Expo/Seminar tour around China
9.    In-House ( in DO Office in China ) Reprehensive
10.    Student club event
11.    Out Door Marketing
12.    Mobile Website, Mobile search engine

 
Newspapers

1. Large Number of Newspapers promotion in China & Overseas each week during students recruitment season.

Magazine / Student guide booklet
Informative booklet for potential international students and migrants to overseas counties
has published annually since 1996 by Dream Overseas.
A series of guide booklets, namely “ America, Canada Education Guide” ,  “Australia, New Zealand Education Guide”, “South Korea, Japan , Malaysia ,Singapore Education Guide” , “ Study in Japan” , “ Popular Major for High School Graduates Studying Bbroad “  ,“Australia Education & Skilled Migration Guide” ,“ Australia Business Investment & Visa Guide” and “ Australia, Canada, America, Singapore Immigration Guide” , 60,000 copies and audience of over 40,000 STUDENTS + FAMILIES  across China, USA , Canada, Uk, Australia , New Zealand etc. has been distributed free of charge .
Some of booklets has been distributed by China Airlines as an in flight magazine.
Advertising is available in Full color full page/ Full color half page/ B/W full page / B/W half page or in the way of editorial introducing your institution.

a special package offered ,when you book a full page print advertisement in Guide books you are eligible to receive a FREE Web Banner Advertisement on the Dream overseas website, www.do360.com for 3 months.
Seasonal Student Club Magazine
  This is an unique advertising opportunity Offering direct exposure to potential international students markets.
Over 10,000 copies read by over 10,000 students + families and friends .Distributed within DO network.
The Education Provider’s name and logo will be listed in the editorial

E-Newsletters (1)

1. E-Newsletter is a unique advertising opportunity Offering direct exposure to potential international students market
2. Over 14,000 E-newsletter are sent to DO students members each month + 3000 web browsers read on line
3. Articles introducing the Education Provider will be in monthly Dream Overseas E-Newsletter.
4. Sponsor’s name and logo will be listed in the E-newsletter.
5. Editorial introducing the Education Provider will be in one edition of E-Newsletter.

E-Newsletters  (2)

• E-Newsletter readers are students who intend to study overseas and who currently study in Overseas. The majority of them are 18 – 25 years old from wealthy Chinese families who have great consumption ability.
• International students are extremely receptive to new service products and trends are avid consumers.

Website
   The Dream Overseas website is increasing its traffic daily as it becomes a serious part of our marketing strategy through SEO, Blog, internet on Mobile , Key words searching etc. Education Provider’s logo on Dream overseas website hot-linked to your website.
Space available for banner or signage in the areas of EDUCATION in Dream Overseas’ official website www.do360.com
    All web banner advertisements minimum period of 1 month. The price list is available upon request.

Radio ( currently in Australia only , further details on request )

Total of 4 radio interview programs a year
---2ac Chinese radio station A prestigious Chinese radio media in Sydney
---3cw Chinese radio station. A prestigious Chinese radio media in Melbourne
The interview program will last 20 minutes each time. Acknowledgement of the sponsor or advertiser in the radio interview program

In-house /campus seminar within DO offices or Universities in China
Informational seminar is a direct way of accessing the potential student market.
1. Dream Overseas run in house seminar or in campus ( within Universities or schools in China) for the Platinum and Gold Education Providers twice a year in its 14 located offices around the China  or anytime upon Education Provider request in our network offices subject to an availabilities.
2 、Provide free facilities for Education Provider to run student interviews in house/campus or any time required by you
3、Your company logo will be on online and offline promotion material
4、 A counselor/interpreter to assist in student enquires for free
5、Seminar is promoted via flyer distribution, on-line promotion, and newspaper advertisement
Education Expo/Seminar Tour around China

1. Dream Overseas organizes at least 3 -education Expo/Seminar in China each year
2. Exclusive Sponsors is invited to join the Expo/Seminar with Dream Overseas.
3. Provide facilities for Education Provider to run student interviews in-house before or after the Expo/Seminar or any time required by you
4. A counselor/interpreter to assist in student enquires for free

-Education Expo/Seminar is promoted via flyer distribution, on-line promotion, and newspaper advertisement
-Your logo will be on online and offline promotion material
*For full details, please refer to attachment for Expo 2011
In- House Representative
Supply working facilities and space for Education Provider’s representative in any of 14 cities in China who specializing for your marketing and recruitment activities.
We can also recruit a qualified full/part time staff for you in China upon your needs. Dream Overseas China is able to use our entity (company) to sign legal employment contract with your marketing representative that is working for you in China by using our administration system. This also make your overseas ‘ employment and management more cost effective and productive without lack of your business supervision.
Dream Overseas also developed on line management System , DCDS EX allows you to manage your In-House Reprehensive daily activities , reports and results.
Student club
    Dream overseas international students club organizes various students activities such as excursion, sports, parties, seminars, etc. in 16 cities particularly in Australia so far.
   With unique access to a captive audience of more than 15,000 students, there’s no better time to promote your services or products to the your potential international students.
    During student’s activities, your institute will be introduced to students verbally and marketing promotional materials of your institute will be distributed
    We can offer your business a large number of exposure and promotional opportunities to student club members.
Student’s Excursion


FINA 2007 Chinese Cheering Squad Team
Chinese Spring Festival Activities

 Summer Activity

 Out Door Marketing
Public Bus Display Banner